I've been a chef, an agency producer, a startup founder, an operator, and an AI tinkerer. On paper those things don't belong together. But chefs, producers, COOs, and founders are all the same kind of person: system builders who thrive on creating something that didn't exist before. People who feel more comfortable managing chaos than standing still. Who measure success by whether what they made actually resonated with someone.

I spent eight years at Grey making ambitious work, then left to build Global Belly, a global cuisine meal kit that became the first influencer-driven food commerce marketplace, launched on Kickstarter, got into Y Combinator's Winter 2020 batch, scaled to $3M+ in revenue, and wound down when the chapter was complete. That chapter changed how I think. When you build something from zero, fail, rebuild, and do it again, no brief feels insurmountable. You develop an innate certainty that any problem has multiple solutions and start trusting that you'll find the right one. That's not confidence. That's scar tissue.

Back at BBH, I produce experiential and technically ambitious campaigns: the first pop-up designed for dogs and their humans, the agency's first volumetric production pipeline, full-funnel activations at global scale. The work I'm most excited about sits at the intersection of production and technology. Having built a tech-enabled business from scratch, integrating AI into creative workflows felt like a natural next chapter, not a trend to chase but a space I was already wired for. Building the infrastructure and frameworks that define how this industry uses these tools responsibly is where my energy is.